A client of mine creates educational materials for teachers, parents, counselors, and physicians. Her top priority is to create information that consumers of her products fully understand. But she also knows that her materials must be attractive enough to spark sufficient interest—or her message will get lost. A recent article in Education News http://www.educationnews.org/k-12-schools/to-get-kids-to-eat-healthier-in-school-presentation-matters/ discusses […]

Writing is a lot like parenting. You don’t want someone else making decisions on your behalf. And, most important, you want messages to be stated in your voice. For that reason, it’s easy to fear bringing in an editor. Who knows what they’ll do to your baby? But effective editors don’t want to make your […]

There’s a grammatical error I frequently notice in writing.

It’s the use of could of to represent the contraction could’ve. (And would of and should of.) I frequently see this on social media, and it makes me cringe. It might make your readers cringe. And that’s not going to make them want to read more.

I’m an editor, but when I speak it’s in a casual, colloquial fashion.